One of the most popular shampoos for treating damaged hair has had its own reputation frayed by numerous customer complaints. Bloomberg News describes the meteoric rise of Olaplex during the pandemic as well as the challenges it currently faces with increased customer complaints.

Dr. Wesley explains how the innovative patent that serves as the foundation of the Olaplex company – enabling the formation of disulfide bonds in hair shafts – did wonders for the external region of a hair follicle. However, he notes that without addressing the biology of hair loss that is taking place beneath the scalp surface, the product may have provided only partial relief to customers and their hair loss concerns.